Cynthia Bulik, director of the UNC Eating Disorders Programme, is a foremost authority on binge eating(BED). BED can affect anyone, and can be caused by brain chemistry, genetic predisposition, psychology, and cultural pressures but none of those triggers make giving in to food cravings inevitable. Crave helps readers understand why they crave specific foods, recognize their individual triggers, and modify their responses to those triggers. Binge eating disorder is highly treatable; 70% to 80% of patients at the UNC Eating Disorders Program triumph over their binge eating by using techniques to "curb the crave". Through the stories of some of these patients, men and women, young and old and with the guidance of Bulik, readers will develop a variety of strategies to use in conquering their cravings and establishing healthy eating habits.