A guide to communicating through social media

 

Did you know?

In New Zealand, as elsewhere in the world, social media has become one of the most significant venues where consumers spend their time.

According to 2023 research (Meltwater/We Are Social), 81.4% of Kiwis are active social media users and they spend an average of 2 hours and 15 minutes on social media networks each day.

Social media can be a powerful and simple tool to proactively communicate with your patient and create a community of trust. 

What to share

Looking for ideas for content to share? Here are some ideas.

  • Flooding/closures

  • Phone or technology problems

  • Holidays and hours

  • Seasonal vaccinations

  • Health alerts, like pertussis

  • Fees changing

  • Staff changing

  • About your HIP

  • Clinics

  • Changes to prescription charges

  • Interesting seminars or clinics at a nearby organisation

  • Health tips

  • Happy xxx day

  • Health awareness around health days such as promoting Mammograms for Breast Cancer events

  • Social/community events, like language weeks

 

Tips to using social media and creating content

  • Try to use the same language and style

  • Post frequently (no time? share one of ours)

  • Keep it simple

  • Repurpose content

Share our Facebook posts

Here at WellSouth, we try to keep our Facebook page up to date with interesting information, putting an average of two posts per week, often sharing other posts. 

You are welcome to share any of our posts that may be relevant to your community, with examples above.